Made in Italy products more popular than ever during covid pandemic


In sharp contrast with the collapse of foreign trade, the coronavirus pandemic has driven the demand for basic products of the Mediterranean diet, and Made in Italy, around the world.

An analysis conducted by Coldiretti agricultural association, on the basis of ISTAT (Italian National Institute of Statistics), compared data relative to the first ten months of 2020, to the same period last year. In 2020, the value of exports increased 9% on average, from fruits to vegetables, from pasta to extra virgin olive oil to canned tomatoes.

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The covid health emergency has caused a change in consumers globally, who have favored a choice of products good for well- being in their shopping carts. The products that benefitted the most from new consumer habits were, in descending order, national exports of canned tomatoes (+17%), pasta (+16%), olive oil (+5%) and fruits and vegetables (+5%), that have reached their highest ever values, according to the analysis of Coldiretti agriculture association.