When it comes to makeup, foundation is one of the most important components to achieving a polished look. There are tons of different formulas, price points, and (finally) plenty of shades to choose from, so finding the perfect option has never been easier.
But (ugh, there’s always a but!) applying said foundation can be tricky. We know it’s not brain surgery or anything, but admit it: You’ve definitely experienced that feeling of utter betrayal when, for reasons beyond your understanding, your foundation looks like a hot mess. If only we all had professional makeup artists on call at all times, this wouldn’t be a problem, right?
Well, as it turns out, the beauty editors of Who What Wear actually do have some pals in the beauty business who can troubleshoot these foundation issues. That’s where celebrity makeup artists Kelsey Deenihan and Sarah Tanno come in. Deenihan’s clients include stars like Lucy Hale, Reese Witherspoon, Millie Bobby Brown, and Nathalie Emmanuel, just to name a few. Tanno is Lady Gaga’s trusted artist and is responsible for the singer’s out-of-this-world 2019 Met Gala makeup looks. So, yeah, these ladies know what they’re talking about, and they’re sharing that wisdom here.
1. Applying Foundation Too Roughly
As Deenihan explains, aggressively tugging and rubbing foundation into your skin is not the move. “People are in such a hurry. If you’re using all this anti-aging skincare, and you’re getting your lasers and facials, yet you’re literally pulling your face down to apply makeup with your fingers… just no.” Tanno admits to using all different methods of foundation application. “There are many ways to apply your favorite foundation: brushes, sponges, or your fingers. None of them are wrong! I often use all three,” she explains.
2. Wearing the Wrong Shade
This one might seem like a no-brainer, but Deenihan and Tanno both agree that more goes into shade matching than you might think. For starters, you’ve got to consider that your face is most likely more than one color. “You want to match [your foundation]to your jawline so it seamlessly blends into your neck as well,” says Tanno. “Usually the forehead is a bit darker and warmer, so I wouldn’t bring the same shade all the way to my hairline. You can simply blend a darker shade or just use bronzer to blend skin tone.” Deenihan says this is especially true of darker skin tones, where mismatched coloring can result in ashy, orange, and even green casts. “I literally use six different colors on some people,” she shared. “The undertones are so much more prominent in darker skin tones.”