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There’s no denying that the beauty industry has a sustainability issue. Take, for example, all the confetti stuffers commonly found in PR mailers. Yes, quite annoying.
Brands have progressed over the years as they’ve realized the need for environmental sustainability. More importantly, consumers tend to align themselves with brands that hold the same moral and ethical values as they do.
This, of course, has its own set of challenges: The industry has a huge supply chain. Many obstacles can cause a brand not to be sustainable.
According to SparkNews, those challenges include “sustainable sourcing of raw ingredients, energy consumption, waste management and carbon footprint of the whole production chain.” Additionally, there’s the “biodegradability and lack of human and environmental toxicity. Not to mention the corporate social responsibility in terms of inclusion, fairness and equal opportunities.”