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After much anticipation, Selena Gomez’s Rare Beauty is finally hitting the market.
The 28-year-old star is hoping to make an impact in the beauty industry with her line’s unique vision, which she recently explained highlights community and mental health just as much as it does the glam.
“I love imperfection,” Selena said during a press conference with E! News and other reporters. “There’s complete beauty in that.”
For the pop star, diving into beauty meant far more to her than slapping her name on something. “It should be an accessory and it should be something you are proud of wearing—highlighting what makes you feel beautiful,” she described, adding, “The whole reason why I wanted to create Rare was to kind of challenge the beauty space. I didn’t want to be just a celebrity attaching her name to something because that’s definitely not my style. I would feel very disingenuous.”
As the singer put it, makeup is “such a crucial part of my life,” however, she still believes in the cardinal rule that “less is more.”
“I think when you are out and about in your home, I feel like that’s your opportunity to be whoever you want to be,” she shared. “The time has allowed me to really sit with things that may be uncomfortable and to learn so much about what’s going on. I feel that it’s something that I want to be beyond grand, and so, there’s a little bit of everything for everyone.”