The plant-based diet has been branded one of the top ‘trending’ diets on TikTok. A new report released by Money.co.uk analyses which trending health and fitness topics are currently dominating the social media platform. It found videos tagged with the hashtag Plant-Based Diet have exceeded 29 million views – outranking the Carnivore Diet by nearly 20 million.
Moreover, searches for Vegan Diet attracted more than 7.5 million views, Vegan Junk Food garnered nearly nine million views – and Vegan Desserts brought in a staggering 29 million views. In a statement sent to Plant Based News, Money.co.uk said: “The videos tagged with #plantbaseddiet cover a range of topics, but most show quick guides and recipes on how to make delicious plant-based dishes.
“These videos include healthy salads, smoothie and sandwich ideas, but also showcase some naughtier ‘junk’ plant-based dishes including vegan breakfast burgers, burritos and choc-chip cookies. Other videos show some easy brand swaps you can introduce to your shopping list in order to go more plant-based (e.g. in the USA, Violife, Just Egg and Sweet Loren’s).