Makeup Revolution didn’t get to be one of the most-searched beauty brands of 2018 by not killing it on social media. The U.K.-based brand is paying attention to what their customers talk about online, and as it turns out, they were talking about cut creases.
The brand recently announced a reformulation of their Conceal & Define Concealer, specifically designed to serve as your base of choice when creating a sharp-as-knives eye look. The revamped formula in is aptly named Cut Crease Canvas. Alongside a photo of the new product, the brand explained how it came to be on Instagram.
“We saw how you were using our legendary Conceal & Define Concealer as an eye shadow base and for the perfect cut crease… so you inspired us to give you what you want. We have modified the formula to be even better for this eye solution…and created a unique brush applicator and made it four shades.”