With an estimated global value of 3.7 trillion and double-digit annual growth since 2010, the health and fitness industry is one of the world’s largest and fastest-growing industries today.
But how did the health and fitness industry manage to thrive? While it’s based on several factors, we’ve narrowed it down to these four things:
1.The rise of lifestyle-related illness
2.Social media’s influence
3.Increasingly health-conscious consumers
4.A shift in attitude towards healthcare
Keep reading to discover the social and commercial influences that resulted in the health and fitness industry’s unprecedented success, and why it’s positioned to continue growing at a fast pace.
The rise of lifestyle-related illness
Since the introduction of technology and automation in the workplace, the average job and lifestyle are increasingly sedentary. People are also busier and put a premium on convenience.
Perhaps we are a product of our environment, but between the hours spent on computers and binging Netflix, people spent less and less time being physically active. Their lack of physical activity, compounded with unhealthy eating choices dominated by processed, time-saving ready-to-eat foods, resulted in some pretty staggering numbers.