In Net-a-Porter’s spring/summer 2021 trend report, released on Monday, the online luxury retailer noted an emphasis among its brands on “joyful dressing.” Think: clothing in bright colors and with cheerful prints.
For the season, Net-a-Porter bought more than 3,000 bright-colored dresses from brands including Tove, Roksana and Christopher John Rogers, according to the report. In addition, it stated that the brands had “captured escapism through color, texture and prints such as tie die and paisley.”
Similarly, a wide-ranging report from Edited called out the trend of bright neon colors in fashion, noting that the spring/summer collections of brands like Versace, Balmain, Jason Wu and Stella McCartney heavily featured dayglow colors and bright psychedelic patterns. One piece from Stella McCartney’s spring 2021 collection — a brightly colored sweater with multiple overlapping patterns and the word “SMILE” embroidered on the front — sold out multiple times, according to the Financial Times.
The ideas of escapism and joyful optimism were common refrains among fashion brands and retailers throughout 2020, with many brands positioning their clothes as a way to alleviate the Covid blues.