“Beauty is no longer about few essential beauty items. Beauty is no longer a luxury for select few. Beauty is about self-expression,” says Shriti Malhotra, the chief executive officer of The Body Shop India, which is celebrating its 15th anniversary this year.
Malhotra, who credits the brand’s loyal customers for the growth, says the pandemic has changed the way people look at beauty. Millennials and Gen Zers are the new drivers and exploring beauty as never before, she says.
We spoke to her about the brand’s journey, how the pandemic pushed the company to pivot and what today’s beauty customer wants. Edited excerpts:
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15 years… how does it feel?
It’s very exciting, to be honest… to witness this kind of growth. It is deep gratitude to all our customers for having put their faith in us for so many years.