This year has seen its fair share of odd bedfellows. Don’t get me wrong, we’re big fans of the out-of-left field collaboration—the zanier the better! But there’s something to be said for a partnership that resonates right from the outset, no explanation needed.
The latest duo to throw their (heh) bucket hats into the ring? Multitalented MC Anderson .Paak and West Coast-based sneaker brand Vans. As of today, .Paak is officially Vans’ first ever Global Music Ambassador (no word yet on what the position actually entails, but, damn, that sounds like a dope résumé-booster). Earlier this morning, .Paak also debuted a self-directed music video for “JEWELZ”, his latest single, to coincide with the announcement. In the animated clip, both he and his son are wearing the forthcoming Vans styles, because of course they are.
The upcoming collaboration includes an Old School DX with trippy psychedelic uppers and a Sid DX with a black-and-white embroidered chenille design. (Both sneakers will also release with matching bucket hats, naturally.) “Anderson epitomizes creative expression and we are thrilled to officially welcome him into the Vans Family,” the brand said in a press release this morning.