7 Latinx Makeup Brands Taking Over the Beauty World


Latinx makeup and beauty brands are taking over and we are here for it! From the world’s fascination with the J.Lo glow and Cardi B’s snatched glam, Latinx stars have always been a driving force behind some of our favorite beauty trends. And with the beauty industry booming, it’s no surprise Latinx entrepreneurs have jumped into the beauty game. With brands like Kat Von D Beauty and beautyblender, both led by Latina women, some of these Latinx-created products have arguably revolutionized the makeup industry.

In honor of Hispanic Heritage Month, discover the best Latinx makeup lines, and ET Style’s favorite hero products, to add to your radar and makeup bag.

Kat Von D Beauty

Before there was Kylie Cosmetics, there was (and still is), Kat Von D Beauty. The self-titled makeup empire built by famous tattoo artist Kat Von D, was one of the first highly publicized vegan and cruelty-free makeup brands with a bold aesthetic.

Kat’s everlasting liquid lipstick, Lolita, was a staple in makeup kits from its conception in 2015 to present day. We also have Kat’s brand to thank for the ever-popular contour kits. And her Tattoo Liner is an award-winning bestseller for a reason — the high-pigment formula features all-day-long wear that’s waterproof and smudge-resistant, so you can trust it to stay put in the worst of weather.

Melt Cosmetics

Melt was co-founded in 2012 by celebrity makeup artist Lora Arellano after identifying “highly pigmented, ultra-matte, bold shades of lipstick were missing from the cosmetics world.” As a lover of bold makeup, especially a bold lip, Lora and the brand set out to fill that void.

Although Melt started out as a lipstick line, the indie brand has expanded and become widely known for not only their bold lipsticks but also for their innovative eyeshadow stacks and highlighters. Not to mention they have fun eyeshadow palettes such as the 4/20-inspired Smoke Sessions and the bold Radioactive Pressed Pigment palette! Fun Fact: RiRi’s show-stopping and colorful 2017 Met Gala glam was created by Lora!

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