Full disclosure: in middle school, I wore nothing but white eye shadow for an entire year. As an incredibly unsavvy beauty-lover, my 13-year-old self somehow confused smearing iridescent white powder over my eyelids with a trendy makeup technique. Alas, I was mistaken. Shout-out to the friend who (somewhat) kindly informed me I looked ridiculous and told me to buy a real eye shadow palette.
So you can imagine my apprehension at one of the top Winter trends year after year: icy eye makeup. This style emulates Queen Elsa and her beauty by layering blue, gray, and, yes, white pigments. It can be intimidating to try a look that could appear dated so easily, but thankfully, we’re not on our own.
To make sure this look turns out sophisticated, clean, and festive, we’re turning to the pros: beauty vloggers on YouTube. Whether you’re looking for a bright and bold or soft and shimmery style, these tutorials make it easy to customize your Winter look.